Alternative clothing for women & men

What is alternative clothing?

Alternative clothing offers you the perfect opportunity to express your individual style. Whether you are looking for the latest boho fashion, vibrant ethnic clothing, or comfortable, vegan hemp clothing, you will find something here to suit your alternative aesthetic. From Hippie clothing to Baja ponchos, our selection of clothing can easily be adapted to any alternative lifestyle. We have put together a wide range of sizes, cuts, and fabrics that flatter every body type and are sure to emphasize your unique personality. Dare to be different—and find the clothing that suits you.

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What are the typical features of alternative clothing?

Here are some typical features of alternative clothing:

1. Unusual and distinctive designs
2. Use of natural and sustainable materials such as hemp, cotton, and linen
3. Ethnic-inspired patterns and prints
4. Loose, comfortable fits, such as harem pants and oversized tops
5. Natural materials instead of polyester—hemp, cotton, and linen
6. Combination of different styles, such as Hippie, boho, and punk
7. Emphasis on individuality and self-expression
8. Focus on environmentally friendly and ethical production
9. Wide range of colors and textures
10. Suitable for festivals, yoga, and leisure activities.

Alternative style: The most important styles

Alternative clothing is an umbrella term encompassing many different scenes. Gothic and punk styles use black, studs, and leather. Boho and Hippie styles focus on color, loose cuts, and natural fibers. Ethnic and Goa styles draw on patterns and traditional craftsmanship from Asia and Latin America. What they all have in common is a conscious choice to move away from mass-market fashion.

virblatt stands for the second path. We do not make black scene fashion, but colorful, loose-fitting clothing made from hemp, cotton, and linen—handcrafted in small family-run businesses in northern Thailand and Nepal.

How do you dress alternatively?

If you want to dress alternatively and in a Hippie style, combine accessories and alternative clothes that create a cheeky, carefree, colorful look and style. Alternative clothing should be fairly produced and made from natural materials such as cotton, hemp, or linen.

At virblatt, we recommend wearing wide-cut harem pants or Aladdin pants in summer. A simple, fitted shirt works well as a top, optionally combined with a vest, cape, or poncho. Together with an ethnic-style bag and hemp shoes, you have taken the first step toward an alternative look that expresses your alternative lifestyle. You can now add accessories such as a bandana, large earrings, or healing-stone necklaces to complete your alternative outfit. Fringe and crochet details round off your boho look.

Alternative clothing checklist for women and men

1. Loose-fitting harem pants or Aladdin pants
2. Fitted top with Psy print or a simple solid color
3. Vest, poncho, or Baja jacket to layer over it
4. Hemp shoes such as espadrilles or Hippie sandals
5. Plenty of accessories such as necklaces, bracelets, and bandanas
   
   

Alternative fashion should always be a genuine alternative!

Alternative fashion and alternative clothing should always be a genuine alternative to mainstream fashion. That is why it is important for alternative clothing to be fairly produced and to offer a true alternative in terms of style as well. Not bland uniformity, but individual and daring designs are what people are looking for. Yes, you stand out in alternative clothing. But that is exactly what we at virblatt want too. With our alternative clothing, we also want to express part of our attitude toward life and our mindset to the outside world. More than 10 years ago, we began designing and making alternative clothing for men and women because we wanted a fashion style that finally reflected our free-spirited, modern Hippie way of life. Over the years, virblatt has become an established part of this fashion movement and is often a pioneer in styles and looks.

For us at virblatt, alternative clothing for men and women ultimately also means rejecting mainstream and mass-produced clothing that everyone wears. We value individual and open-minded ways of life and give people with an alternative outlook the opportunity to dress alternatively too.

Alternative fashion from virblatt

We designed every product in our range ourselves and truly pour all our love into every little detail. Whether locally in Chiang Mai in northern Thailand or on the rooftops of Kathmandu, we create unique and wonderful designs that are transformed into high-quality finished garments. We are delighted that you have taken a liking to this unique and distinctive fashion.

How do we design our alternative clothes?

Each of our pieces tells its own unique story. It is up to you to continue writing it. In our designs, we combine tradition with ethnic clothing and modernity, creating a harmonious blend of several worlds. United in a single garment, this results in alternative clothing for men and alternative clothing for women that you simply will not find on every street corner.

How do we make our alternative clothing?

It is a matter close to our hearts to work with our suppliers as equals and to advance this project together. Everyone involved in the manufacturing process should be included and paid fairly. That is why we exclusively produce in small and medium-sized family-run businesses, as this is where we can have the greatest influence and regularly see the conditions for ourselves.

How do we ship virblatt clothing?

We ship throughout Europe on a CO2-neutral basis! We are especially proud of that. Orders are shipped from our small warehouse in Radolfzell on Lake Constance, which is also run by a family member. From there, our GOA clothing, festival clothing, and alternative fashion are sent to you. We are generally super fast with shipping and have received a great deal of positive feedback so far.